Thursday, February 01, 2007

Cyndi Lauper Goes Commercial

Cyndi Lauper says that with all the closures of venues to play a gig and the shrinking of the adventurousness of the radio market, the place to debut new music is in commercials:

If you're looking to break into the music business, U.S. singer Cyndi Lauper has a suggestion -- take the commercial route.

"There's just no venues anymore and commercials are a great new vehicle in which to have your music heard," said Lauper, who soared to success in the 1980s with her quirky costumes and songs like "Girls Just Want To Have Fun."

"Right now, commercials are where to hear new music," she said, citing the closing of so many clubs around the country, especially in New York.

That's a big reason why Lauper, 53, says she decided to sign on as a creative consultant for Alka-Seltzer's Battle of the Bands contest to find a new jingle for stomach ailment product.

Ah, she's judging the contest? She pretty much has to say that, doesn't she?

 

 

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